Introduction to AMC
Thank you for dropping by the AMC Network website.
We are a team of twenty five senior European public relations and marketing professionals. Working predominantly in the UK, Western Europe and the US.
Our consultants are based in, London, Leeds, Paris, Berlin, Cologne, Geneva, Barcelona, Milan, New York and Los Angeles. The main office is located in the St James´area of London, SW1.
Past projects have seen us active further afield in places such as, Japan, Australia, India, Nigeria and Algeria.
We have worked on campaigns with some of the world´s biggest names, and some much smaller operators too. Some examples are, MTV, News International, Endemol, United Business Media, PwC, the Danish Government, Hankook, TripAdvisor and Firebox.
We offer the full range of public relations and marketing services at a pan-European and US level.
To be specific, we create, plan, design, manage and deliver publicity campaigns for our range of clients. This can be on and offline, or, fully integrated. Depending on the client requirement. We are keen to fit the campaign around the client, and not the other way around. We have extensive knowledge and experience of working with social media. We have been active in this space since the mid-1990s.
We have a number of trusted creative and technology partners. Some examples of these are, Reactor Mobile, Neoco, Catapult Digital, Airlock and Future Platforms.
Between the 25 consultants, we have our own extensive network. To augment this and cover some smaller territories we also work alongside networks such as The Network One, based in Covent Garden, London. This network of independent marketing and creative agencies works across a range of sectors at a global level, and compliments our own team.
Meet some of the team.
Xavier, is based in London and manages the team. He has extensive experience of the marketing world. Having helped ASDA develop its first web offering in 1996, he quickly progressed through technology, digital and financial public relations, to boast a wealth of knowledge, experience and contacts.
Angus, is also based in London, and has extensive experience of the digital, creative, media and marketing sectors. Having founded and sold an early digital agency. Starting out with Richard Branson at Virgin Records, Angus is a hands on operator and helps AMC develop its UK and European business.
Laurent and Jean-Julien, are Paris based and look after the French speaking world. Both have many years of experience in the public relations and marketing field. Laurent was previously, the head of Firefly France.
Birgit and Corinna, are based in Cologne and have a number of technology and financial clients.
Doug in Berlin, covers the German, UK and Spanish markets.
Maria is based in Milan and works with AMC and two Italy based public relations agencies.
Paul is the backbone of AMC and looks after our accounts.
If you would like to know more, please email us.
Or, you can call us on, 020 7 617 7263
Xavier Adam, Public Relations, Marketing and New Business enquiries
Angus Robertson, Digital and New Business enquiries
AMC News
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AMC Network Goes East
If you are interested in working with us in Eastern Europe, we are currently growing the team. Please email details to hello@redamc.com
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Travel Parasol is live
From some experienced Internet operators, comes Travel Parasol.
Launching this week, Travel Parasol is the one stop portal to view a range of holidays. No longer is the websurfer restricted to a certain type of holiday, or, location. With Travel Parasol bringing the best holidays from a range of its 50 partners to one central website.
With editorial on each trip, Travel Parasol aims to fill the void the other holiday websites are just not checking-in!
The online marketing viral has already had a large take up. Create your own at HoliMoment
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b.TWEEN 2009
AMC Network has had an involvement with this excellent media, culture, technology, money event for the last few years. Katz Kiely is well known in the media field for bringing people together, and running truly innovative events that are so much more interesting than the production line approach of some other operators.
Attracting a diverse global crowd, including some of the top people from eBay USA, the BBC and Channel 4, this event is highly recommended.
Dates just announced, 10 - 12th June 2009. b.TWEEN
Location, Liverpool, UK.
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Sponsors of IMA Awards 2008
Announcing our sponsorship of the IMA Awards 2008
These take place in London at the end of October 2008. The awards are now in their fourth year, and are a partnership between New Media Age and Marketing Week.
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Financial Win
Major City accountancy firm appoints AMC for digital communications strategy. The three year deal will see the companies work together closely on all aspects of a new digital launch, scheduled for November 2009.
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Autumn Events
The events season kicked off with the Reactor mobile marketing seminar in Soho, London. This was excellent with a huge attendance drawn from the worlds of agencies, brands and charities.
Followed on by the Thoughtbubble event, Google for Grown Ups.
Please email for more information on upcoming events. hello@redamc.com
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Major Channel 4 Show
Going live in the next few days, a cross platform television show... lots of publicity is anticipated. More here soon...
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Kleinwort Benson
The second of the 2008 Entrepreneur Forum events has just been wrapped up, and was a great success. More dinners and away days are scheduled for 2009.
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European Marketing Directors' Forum
AMC network was very pleased to be invited to present on viral marketing at this prestigious event. Held annually around the UK, the forum attracts the cream of Europe's marketing sector. Some of the organisations present included, Virgin Money, Lateral and Soup.
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Internet Win
Announcing the recent win of a significant European Internet company. Alongside our European partners, we will be working across Europe to drive awareness of the venture. AMC Network will be driving the public relations and marketing effort for this firm in the UK and Ireland. In conjuction with a Bordeaux based partner marketing agency.
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Bringing People Together
Well known Internet journalist, Graeme Aymer, was looking for delegates to attend his event on interactive design in Shoreditch. A couple of calls later, we had two panellists for Graeme and Computer Arts. The event, although held in the dark Strongroom Bar basement on a summer's day, went with a fizz thanks to Graeme, his contact book and ability to encourage interesting debate.
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Danish Government Event
Denmark is one of the smaller European countries and has few natural resources. Therefore it is important for the country to push itself strongly in the area of young enterprise and innovation. Working with the government's investment fund for promoting young enterprise, we organised an interactive gaming launch, at London's Mandarin Oriental hotel. Attending the day were media and influencers from the world of interactive and gaming. To bring the event to life and give it another dimension, on site gaming was made available for guests.
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AMC Network Summer Party
Smithfield was the setting to bring together clients, media, investors and anyone else that we like ! Hosted jointly with Oc-EO, everyone had a splendid time and the rain held off for the evening.
Angus and Glynn enjoying a summer drink.
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46664
Hands up who knows what 46664 is all about ? We didn't either before adfrap took them on as a client. This is Nelson Mandela's charity. The number was his prison number. This week there has been lots of coverage of the weekend concert, and adfrap will be running the mobile side. Pretty good as a first project in anyone's book, or, phone !
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Maybach
The London Cinnamon Club was the setting for a AKJL/HSBC event, kindly part sponsored by luxury car company, Maybach. A wide crowd was drawn from the worlds of media, investment and technology. We are looking forward to the next event in conjunction with this prestigious and historic marque.
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Kleinwort Benson
Great event sponsored by the City private bank. Dinner for 14 entrepreneurs in the setting of Queen Victoria's childhood holiday home. Next edition slated for later in the year.
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Heineken DraughtKeg with Airlock
We just worked with Airlock promoting their recent work on the digital launch of the Heineken DraughtKeg. The results were excellent, with lots of positive exposure in the marketing and interactive media.
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Capital Economics
Just completed work on a € 500 million project with Capital Economics in Paris. Looking at divesting the European operations of an Asian manufacturer. Brief involved looking at the business proposition, motorsport sponsorship and multi-channel marketing.
Xavier Adam Blog
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IMA Awards 2008
AMC Network in lights!
Maryam wins/borrows an award!
Mark Kermode, having fun.
The lawyers!
Mike Nutley, doing the rounds.
Seskin and Glynn looking happy.
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Kleinwort Benson & AMC Network Dinner
Derek looking dapper!
Tucking in.
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London 2012
Coming recently from a breakfast at the IPA, Institute of Practitioners in Advertising, I was interested to hear some sly marketing people looking to infringe the good sponsors of the London 2012 Olympics.
With marketing packages reputedly in the millions of pounds, it is easy to see why even big brands are looking for a coat tail ride, circumventing the status of Official Sponsor.
LOCOG, who are looking after the legal aspects of the event, are not having any of it. Even touting the, ha, ha, unofficial sponsor line, will land marketers in hot water.
Legislation is now so strict, that anything one does to tap in to the public psyche can be deemed in contravention of the new rules.
Faster, quicker, better and such words, are all that are needed in advertisements around the time of the games, to hear from the legal team at LOCOG.
My stance is, this hard line action needs to be communicated well, otherwise London 2012 are going to look like total meanies. Preventing little local organisations from sharing in the Olympic fun. This is tabloid heaven.
The reality is, without such legislation, self policing by marketers just does not work. I know, as I have seen many unofficial people look to profit from high profile projects we have been involved with.
What do you think? Are LOCOG meanies? Or, are these the steps which must be taken to prevent Olympic brand exploitation by major brands? Who incidentally can usually afford the Olympic ratecard.
BT, above in the photograph, is of course an Official Sponsor. It would have to be, or LOCOG would not tolerate its City building being dressed in a branded wrap!
However, even for me, confusion now sets in. Is BT a bid, or, actual games sponsor? What are they sponsoring? So the athletes all use BT phones? Confusing isn’t it.
This confusion was not helped by the bid team, who it appears were happy for all the support possible when pitching (sic) for the games, but are now are keen to micro-manage even the smallest of enterprises.
Finally, after reading the official marketing booklet issued by LOCOG, which is actually quite humorous. I would advise that encouraging such action as the playing of the National Lottery to support the games, is far from good public relations.
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Cactus Kid
This one is quite good fun. If done a little too often before to be wholly original. What do you think of UGC? Is it working?
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Are leaves and animals over?
At one of our design agencies this week. We were speaking about the leaves, animal and swirl look of the last 36 months. This was cool. Now it is looking over used.
Camper, is a fairly cool brand, so can probably pull it off.
However, the more lower end high street chains which adopt this look and feel, the less brand value it holds.
The ubercool b.TWEEN summit of 2006 in Bradford, was an early adopter of this look. It has since moved on with its subsequent event branding.
Do you like leaves and animals? Has the look had its day? What do you predict the next trend will be?
Events
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Dates just announced, June 10 - 12th 2009. In Liverpool, UK. Excellent edition of the media meets ideas meets money community.10/06/2009- 01/01/1970
References
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"Since our trade sale of E*TRADE UK I've worked with a number of companies as a non-exec or adviser and have always taken to the opportunity to introduce Xavier to each company. I know how good he can be and I know what he does best, so recommending him is second nature. If I were to pick just one of his attributes, it would be his irrepressible enthusiasm. And that translates into exhaustive attention to detail, meeting and beating deadlines and it creates a positive buzz around his clients."
Julian Costley, former CEO E*TRADE, UK
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"AMC Network has been great for us: very helpful and obviously well-connected. They have put a number of media opportunities our way, giving us profile in pan-European media such as the Wall Street Journal Europe, and in the trade press such as Digit Magazine."
Tom Hume, Managing Director of Future Platforms, Brighton UK
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"It is vital that a public relations consultant can quickly grasp the project he is called on in order to promote it effectively with real enthusiasm to the right media targets. AMC Network did this on the Ark. Their doggedness and attention to detail were exemplary."
Simon Jenkins, Project Manager, The Ark, London and St Helens, UK