Introduction to AMC
Thank you for dropping by the AMC Network website.
We are a team of twenty five senior European public relations and marketing professionals. Working predominantly in the UK, Western Europe and the US.
Our consultants are based in, London, Leeds, Paris, Berlin, Cologne, Geneva, Barcelona, Milan, New York and Los Angeles. The main office is located in the St James´area of London, SW1.
Past projects have seen us active further afield in places such as, Japan, Australia, India, Nigeria and Algeria.
We have worked on campaigns with some of the world´s biggest names, and some much smaller operators too. Some examples are, MTV, News International, Endemol, United Business Media, PwC, the Danish Government, Hankook, TripAdvisor and Firebox.
We offer the full range of public relations and marketing services at a pan-European and US level.
To be specific, we create, plan, design, manage and deliver publicity campaigns for our range of clients. This can be on and offline, or, fully integrated. Depending on the client requirement. We are keen to fit the campaign around the client, and not the other way around. We have extensive knowledge and experience of working with social media. We have been active in this space since the mid-1990s.
We have a number of trusted creative and technology partners. Some examples of these are, Reactor Mobile, Neoco, Catapult Digital, Airlock and Future Platforms.
Between the 25 consultants, we have our own extensive network. To augment this and cover some smaller territories we also work alongside networks such as The Network One, based in Covent Garden, London. This network of independent marketing and creative agencies works across a range of sectors at a global level, and compliments our own team.
AMC News
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AMC Partners
AMC partners with Australian media and technology firm for US and European projects. More to follow.
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AMC Network Goes East
If you are interested in working with us in Eastern Europe, we are currently growing the team. Please email details to hello@redamc.com
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Travel Parasol is live
From some experienced Internet operators, comes Travel Parasol.
Launching this week, Travel Parasol is the one stop portal to view a range of holidays. No longer is the websurfer restricted to a certain type of holiday, or, location. With Travel Parasol bringing the best holidays from a range of its 50 partners to one central website.
With editorial on each trip, Travel Parasol aims to fill the void the other holiday websites are just not checking-in!
The online marketing viral has already had a large take up. Create your own at HoliMoment
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b.TWEEN 2009
AMC Network has had an involvement with this excellent media, culture, technology, money event for the last few years. Katz Kiely is well known in the media field for bringing people together, and running truly innovative events that are so much more interesting than the production line approach of some other operators.
Attracting a diverse global crowd, including some of the top people from eBay USA, the BBC and Channel 4, this event is highly recommended.
Dates just announced, 10 - 12th June 2009. b.TWEEN
Location, Liverpool, UK.
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Sponsors of IMA Awards 2008
Announcing our sponsorship of the IMA Awards 2008
These took place in London at the end of October 2008. The awards are now in their fourth year, and are a partnership between New Media Age and Marketing Week.
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Financial Win
Major City accountancy firm appoints AMC for digital communications strategy. The three year deal will see the companies work together closely on all aspects of a new digital launch.
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Winter Events
The events season kicked off with the Reactor mobile marketing seminar in Soho, London. This was excellent with a huge attendance drawn from the worlds of agencies, brands and charities.
Followed on by the Thoughtbubble event, Google for Grown Ups.
Please email for more information on upcoming events. hello@redamc.com
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Major Channel 4 Show
Going live in the next few days, a cross platform television show... lots of publicity is anticipated. More here soon...
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Kleinwort Benson
The second of the 2008 Entrepreneur Forum events has just been wrapped up, and was a great success. More dinners and away days are scheduled for 2009.
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European Marketing Directors' Forum
AMC network was very pleased to be invited to present on viral marketing at this prestigious event. Held annually around the UK, the forum attracts the cream of Europe's marketing sector. Some of the organisations present included, Virgin Money, Lateral and Soup.
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Internet Win
Announcing the recent win of a significant European Internet company. Alongside our European partners, we will be working across Europe to drive awareness of the venture. AMC Network will be driving the public relations and marketing effort for this firm in the UK and Ireland. In conjuction with a Bordeaux based partner marketing agency.
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Bringing People Together
Well known Internet journalist, Graeme Aymer, was looking for delegates to attend his event on interactive design in Shoreditch. A couple of calls later, we had two panellists for Graeme and Computer Arts. The event, although held in the dark Strongroom Bar basement on a summer's day, went with a fizz thanks to Graeme, his contact book and ability to encourage interesting debate.
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Danish Government Event
Denmark is one of the smaller European countries and has few natural resources. Therefore it is important for the country to push itself strongly in the area of young enterprise and innovation. Working with the government's investment fund for promoting young enterprise, we organised an interactive gaming launch, at London's Mandarin Oriental hotel. Attending the day were media and influencers from the world of interactive and gaming. To bring the event to life and give it another dimension, on site gaming was made available for guests.
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AMC Network Summer Party
Smithfield was the setting to bring together clients, media, investors and anyone else that we like ! Hosted jointly with Oc-EO, everyone had a splendid time and the rain held off for the evening.
Angus and Glynn enjoying a summer drink.
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Maybach
The London Cinnamon Club was the setting for a AKJL/HSBC event, kindly part sponsored by luxury car company, Maybach. A wide crowd was drawn from the worlds of media, investment and technology. We are looking forward to the next event in conjunction with this prestigious and historic marque.
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Kleinwort Benson
Great event sponsored by the City private bank. Dinner for 14 entrepreneurs in the setting of Queen Victoria's childhood holiday home. Next edition slated for later in the year.
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Heineken DraughtKeg with Airlock
We just worked with Airlock promoting their recent work on the digital launch of the Heineken DraughtKeg. The results were excellent, with lots of positive exposure in the marketing and interactive media.
Xavier Adam Blog
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Marketing
Marketing recently published an article I wrote. Covering digital public relations and marketing.
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Hockney lives
This David Hockney approach to advertising which is coming back in, is bright, well used, fun and engaging.
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Old learns from new
One of the Old World wine producers (Spain), takes a New World approach to marketing.
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Much covered
This one from Mars got the marketing media excited.
No reason not to combine house brands, and keep media space spend down. But, what is actually looking to achieve?
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Take one advert…
… and scruff it up. Noticeable, memorable and slightly different.
Events
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Twenty media professionals to meet in London's West End, for a technology and media talk.03/02/2009
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To celebrate the third year of 3GSM/MWC in Barcelona, AMC will be inviting its friends to a traditional day of Catalan baby onion eating in the local mountains.15/02/2009
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The third edition of the Barcelona based Mobile World Congress will be held during February 2009. This is one of Europe's premier technology events and is extremely well attended.16/02/2009- 19/02/2009
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Premier media, TV and interactive event.02/05/2009- 05/05/2009
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Now an established must attend for the media and creative communities. This edition will be held in Liverpool.10/06/2009- 12/06/2009
References
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"Since our trade sale of E*TRADE UK I've worked with a number of companies as a non-exec or adviser and have always taken to the opportunity to introduce Xavier to each company. I know how good he can be and I know what he does best, so recommending him is second nature. If I were to pick just one of his attributes, it would be his irrepressible enthusiasm. And that translates into exhaustive attention to detail, meeting and beating deadlines and it creates a positive buzz around his clients."
Julian Costley, former CEO E*TRADE, UK
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"AMC Network has been great for us: very helpful and obviously well-connected. They have put a number of media opportunities our way, giving us profile in pan-European media such as the Wall Street Journal Europe, and in the trade press such as Digit Magazine."
Tom Hume, Managing Director of Future Platforms, Brighton UK
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"It is vital that a public relations consultant can quickly grasp the project he is called on in order to promote it effectively with real enthusiasm to the right media targets. AMC Network did this on the Ark. Their doggedness and attention to detail were exemplary."
Simon Jenkins, Project Manager, The Ark, London and St Helens, UK